Email Marketing Success With These 4 Tips

 

If you are using your list to build a downline or grow your business, then you should also be using email to your subscribers. Email is the most popular way to connect with your subscribers and stay in touch with them. However, it can be a little tricky to get the most from your email marketing campaigns.

First off, do not send too much email to your subscribers. The number one reason why people unsubscribe from an email list is over-solicited emails; in fact, a recent survey found that just over 70% of email subscribers said that they have hit unsubscribe due to an excessive amount of emails being sent to them. And the other main downside of spamming your subscribers is that it is costly. If you are trying to build a huge list that you use to sell your products, then you will end up spending more money than you would have spent if you had only sent email to your subscribers when it was important. And if you use your email list to grow your business and generate sales, then this can be a huge waste of money.

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Next, if you are using email to grow your business, you should remember that you are not the "mailing service." The company offering you the email service will be responsible for sending out your email. So, if you are offering email services or solutions, you should send your emails as promotional messages that you have developed. You may even consider using a software program or an autoresponder to automatically send out your email.

Third, make sure that you always deliver good quality email. If your subscribers don't like what you are telling them, chances are they won't be interested in continuing to buy from you or patronize your business. So, you need to always keep the content of your emails in a positive and appealing way.

Fourth, always strive to make your email look professionally done and provide good customer service. You should always ensure that the headers of your emails are clear and precise, your header area should be big enough to read clearly. and your subject line should be attractive. If you cannot make your email seem professional, chances are that you will not be able to convert your emails into subscribers and customers.

Lastly, never ever use spam in your emails. Spamming is the quickest way to get your list banned and your account deleted. So, if you are using email to grow your business, you should never ever send out an email with an attachment of any kind. If you are using email to promote your products or services, you should try to avoid sending attachments of any kind either in your email or through your squeeze page.